How to Optimize E-commerce Websites for Smartphones and Tablets?

At some point every online retailer has to invest in a mobile optimized website. There is no way to go around this problem: mobile devices are commonly used to access the internet and many mobile users enjoy shopping on the go. In the next few years we will probably witness a real revolution in online shopping, with the mobile platforms becoming the most popular means of buying online. The sooner you start investing in mobile solutions, the more solid position you will have among your competition. Everyone, who wants to create a mobile website, should remember about the following rules:

Invest in responsive design
If you want to have a website, which adapts well to the changing trends in the world of mobile devices, responsive design is your best choice. Responsive design uses flexible grids to adjust the layout of the website to the particular platform, on which the website is displayed. Responsive design allows you to use a single URL and every change in your website will be featured on all platforms.

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As a result, responsive design is less expensive, less time-consuming, and easier to optimize than the alternative option – creating mobile websites for each mobile platform separately. Responsive design is also better adjusted to new technological inventions – future mobile devices and changes in the design trends.

Adjust navigation
Mobile devices are operated by touching the screen with a finger and this drastically changes the navigation. For example, hovering, which is typically used on desktop websites, cannot be applied to mobile websites. Instead, you should choose solutions, which allow users to access all sections of the website by touching the screen. Test your website on a few different mobile devices. Is there anything you can improve on to make the navigation easier?

Adapt your images
Mobile website developers are usually advised to use fewer images for mobile websites than for desktop sites, because it usually takes more time to load a large website on a mobile device. On the other hand, an online store without images and graphics is not attractive to customers, so having an image-free website is not a good solution either. Instead, the recommended option is to use different sizes of images for different platforms. For example, smartphone screens are much smaller than desktop monitors, so you can apply a script, which loads smaller images, if the website is displayed on a mobile device. Another possible option is to use CSS-based images, which require less time to load.

Make consistency your top priority
Whichever device your customers use to access your website, they should feel that they are visiting the same website. The design, look and functionalities offered by your website, when it is displayed on different mobile devices, should be very similar. Some parts of your website might look different, when loaded on a desktop computer or on a tablet, but the overall experience should be the same. We recommend hiring a Magento web development company specializing in mobile website development to ensure that your website design is consistent throughout different platforms.

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